How Growisto Created a White Label and Customized Loyalty Rewards Solution for Carrot!
Carrot is a brand D2C channel growth partner which provides web3 philosophy based product tools to build D2C channel – brand communities on Carrot app
“Growisto has been a valuable technology partner for Future pay. Their expertise in the eCommerce technology space is amazing! The proactivity and dedication with which they work is really commendable. The team is very responsive and has good problem-solving skills”
– Vivek Biyani, Director and Co-Founder, Carrot
Challenge
Create a white label loyalty rewards management application
Create a user-friendly experience for existing consumers to convert them into loyal customers for the brands
Solution
Requirement gathering and feasibility analysis
Collaborating with the client and the Shopify team for designing the entire flow and architecture of the app
Developed the app using multiple technologies required for frontend, admin, middleware. Deployed on Google Cloud with scalable architecture
Continuous feature addition using agile methodology
Key Highlights
- Middleware built in a manner to support multiple omni-commerce platforms for managing the white label loyalty program
- Implemented loyalty points redemption through coupons and gift cards to handle both Shopify and Shopify Plus stores
- Public Shopify app that links to the wallet, allowing users to earn and burn cash on brand website
- Overwriting some important CTAs for enhancing user experience and improving conversion
- Implemented single sign-in for users coming through mobile app for better user experience
- Mobile OTP based login and sign up for users
- Marketing features implemented for better user conversion on brand website:
- Highlighting potential cashback
- Highlighting discounted price due to the existing cashback
- Convenient onboarding and linking of user wallets
- Additional features such as transaction history, ways to earn and burn, upcoming cashback, etc. implemented for enhanced user engagement
- Implementation of user tracking for segregating the organic users from the users coming through the mobile app for advanced analytics
- Technology stack used are Typescript REACT JS, Typescript Node JS, Shopify Polaris, Shopify Liquid, GraphQL, Postgres SQL, GCP, Sentry, Pubsub, and many more
Business Impact
Responsive & Mobile Friendly
0
%
Daily user onboarded within the 1st month
0
+
Bugs inherent to Shopify checkout identified and fixed with shopify.in team
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